Ad Platform Updates: What Changed This Week (Nov 9, 2026)

Meta has made its pause on new ad terms official, Microsoft Advertising is adding more Performance Max controls, and Google has published new guidance on offers in Business Profiles. Here’s what small business advertisers need to know.

Today’s quick list:

• Meta officially pauses four sets of business and ad terms
• Microsoft Advertising adds Performance Max controls and reporting
• Google explains how offers appear on Business Profiles
• Reminder: Meta’s Pixel change starts on Thursday, November 12

Meta officially pauses four sets of business and ad terms

On November 5, Meta posted a notice saying its updated Commercial Terms, Product Catalog Terms, Self-Serve Ad Terms and Ad Creative Generative AI Terms “are now paused and will not take effect on November 20, 2026.” Meta added: “In the meantime, our existing terms remain in effect.” No new date has been set, and Meta says it will give a further update after consulting stakeholders. (PPC Land)

What to do: Nothing for now. This confirms what we reported on November 3: your current Meta terms still apply. Be wary of older articles that still quote November 20.

Microsoft Advertising adds Performance Max controls and reporting

Microsoft Advertising’s latest product update adds age and gender targeting to Performance Max (generally available), with device targeting rolling out “in the coming weeks” and audience exclusions in an open pilot. Advertisers can also give its AI up to 40 written guidelines for AI-generated ad copy, in an open pilot. Search term landing page reporting for Performance Max is due to roll out from mid-November. (Microsoft Advertising, PPC Land)

What to do: If you run Microsoft Ads, use the new age and gender controls to exclude audiences that never buy from you. If you use AI-generated ad copy, write a few guidelines covering words and claims you never want in your ads.

Google explains how offers appear on Business Profiles

Google has published a new help page, “Manage offers on your Business Profile.” It covers special offers, discounts and promotional badges that customers may see on your Business Profile in Search. Offers can come from Offers posts or from linked social media profiles, and the page explains how to remove unauthorised or inaccurate third-party offers. Google says offers are available only in select regions and languages. (Search Engine Roundtable, Google)

What to do: Ahead of holiday promotions, check your Business Profile for any offers or badges, and make sure they’re current. Remove any that are out of date or that you didn’t add.

Reminder: Meta’s Pixel change starts November 12

As we covered on November 4, Meta’s “Measure conversions on customer devices” setting is reported to begin measuring from November 12, and it’s on by default for datasets already sending events. (PPC Land)

What to do: Decide this week whether to keep it on, and mark November 12 on your reports so you can explain any jump in reported conversions.

Key takeaways

• ✅ Your existing Meta terms still apply; ignore articles quoting November 20
• ✅ Try Microsoft Ads’ new Performance Max age and gender controls
• ✅ Check your Google Business Profile offers before holiday promotions
• ✅ Review Meta’s on-device measurement setting before Thursday

Related reading

• Ad Platform Updates: What Changed This Week (Nov 6, 2026)
• Ad Platform Updates: What Changed This Week (Nov 10, 2026)
• How to Set Up Meta Advantage+ Campaigns on a Small Budget

Not sure how these changes affect your campaigns?

Platform changes add up quickly in the run-up to the holidays. BananaBlocks Solutions manages Google, Meta and social ad campaigns for small and growing businesses, and keeps them up to date as the platforms change.

Book a free 30-minute ads review and we’ll check your account for anything you should adjust before the holiday rush.