Ad Platform Updates: What Changed This Week (Oct 28, 2026)

Today’s round-up covers changes from the past week that small business advertisers should know about, mostly from Google, plus one from Microsoft and a Meta change that starts today.

Today’s quick list:

Google Search ads now show AI-written review summaries, including in India
Performance Max can now pull in your videos from other channels automatically
Microsoft Ads lets you target, not just bid on, LinkedIn audiences
Meta product browsing switches on for existing ads today

Google Search ads now show AI-written review summaries

Google has documented a feature that adds short, AI-generated summaries of online reviews to Search ads, sometimes shown under a “What customers love” heading. The summaries are positive only, and Google says it shows them when it predicts they’ll improve ad performance. Reports say the feature covers the US, UK, Australia and India. Google’s help page doesn’t say whether advertisers can switch it off. (PPC Land)

What to do: Your reviews could now appear in your ads, so keep an eye on your store ratings and Google reviews. Asking happy customers for reviews just got even more valuable.

Performance Max can now pull in your videos from other channels

Performance Max has a new “Sourced videos” setting. When it’s on, Google can find videos from sources you approve, such as your social media, your landing pages or your YouTube channel, and add up to 10 of them to an asset group. It’s on by default for new campaigns, and some existing campaigns may have been switched on automatically. The toggle sits in the asset optimisation section at campaign level, under “Use videos from other channels.” (Search Engine Roundtable)

What to do: Check your Performance Max campaigns this week. If you don’t want old or off-brand videos showing in your ads, review the approved sources or turn the setting off.

Microsoft Ads lets you target LinkedIn audiences directly

Microsoft Advertising has added a “Target and bid” option for LinkedIn profile targeting in Audience campaigns. Until now, LinkedIn data (company, industry and job function) could only adjust your bids. Now you can limit your ads to just those people. Search, Dynamic Search Ads and Shopping campaigns still have the bid-only option. (PPC News Feed)

What to do: If you sell to businesses, Microsoft Audience campaigns can now reach specific job functions or industries across Microsoft’s network. It’s worth a small test alongside your LinkedIn campaigns.

Meta product browsing switches on today

As covered earlier this week, Meta starts turning on in-app product browsing by default for existing ads today, October 28, unless you’ve opted out. (PPC Land)

What to do: If you missed the opt-out, you can still turn product browsing off for each ad in the Advantage+ Creative and Destination settings.

Key takeaways

✅ Ask happy customers for Google reviews now that AI summaries can appear in your ads
✅ Check the “Sourced videos” setting in each Performance Max campaign
✅ B2B advertisers: test Microsoft Audience campaigns with LinkedIn targeting
✅ Review Meta product browsing settings on your existing ads

Not sure how these changes affect your campaigns?

New defaults keep switching on across the ad platforms, often without much warning. BananaBlocks Solutions manages Google, Meta, Microsoft and LinkedIn ad campaigns for small and growing businesses, and keeps them up to date as the platforms change.

Book a free 30-minute ads review and we’ll check your account for anything you should adjust this season.

Black Friday Email Sequence: 5 Emails to Send (and When)

Black Friday falls on November 27 this year, with Cyber Monday on November 30. That means your customers’ inboxes are about to get very, very busy.

The businesses that win in the inbox aren’t usually the ones who send the most emails. They’re the ones who send the right emails, in the right order, to people who are already expecting to hear from them.

This guide gives you a simple five-email Black Friday sequence you can copy, with timing, subject line ideas and what to put in each one. It works just as well for a Diwali sale, a year-end clearance or any short holiday promotion.

In this post:

Before you write: three things to set up
The 5-email Black Friday sequence at a glance
Email 1: The teaser
Email 2: Early access
Email 3: The launch
Email 4: The mid-sale reminder
Email 5: Last chance
Mistakes that send holiday emails to spam

Before you write your Black Friday emails

A great sequence can still flop if the basics aren’t in place. Spend an hour on these first.

Clean your list

Remove addresses that bounce and people who haven’t opened anything in a long time. Sending to an unengaged list can hurt your sender reputation, which affects whether your emails land in the inbox at all.

Check your sender settings

Make sure your domain is set up properly with SPF, DKIM and DMARC records. Gmail’s email sender guidelines require bulk senders to set these up and to offer one-click unsubscribe on marketing emails. Most email platforms walk you through this, and your web host or developer can help.

Segment your audience

At minimum, split your list into two groups:

Past customers: People who have bought from you before
Subscribers who haven’t bought yet: People who signed up but haven’t purchased

Past customers often respond best to early access and loyalty perks. New subscribers may need a little more convincing about why your product is worth it.

Pro tip: If you only have time for one segment, give past customers the early-access email first. They already trust you, and they’re usually your easiest sales.

The 5-email Black Friday sequence at a glance

Email	When to send	Goal
1. Teaser	5 to 7 days before (around Nov 20 to 22)	Build curiosity
2. Early access	1 to 2 days before (Nov 25 or 26)	Reward subscribers
3. Launch	Black Friday morning (Nov 27)	Drive the first wave of sales
4. Mid-sale reminder	Saturday or Sunday (Nov 28 or 29)	Re-engage people who haven’t bought
5. Last chance	Cyber Monday (Nov 30)	Create real urgency

Adjust the dates if your sale runs longer or shorter. The order matters more than the exact day.

Email 1: The teaser

When: 5 to 7 days before your sale starts

Goal: Let people know something is coming, so they watch for your next email.

Keep this one short. You don’t need to reveal the full offer. A hint is enough.

Subject line ideas:

“Something’s coming on Friday 👀”
“Mark your calendar: our biggest sale of the year”
“You’ll want to open our next email”

What to include:

The date your sale starts
A hint at what’s on offer (for example, “our best-sellers, at prices we only do once a year”)
An invitation to add the date to their calendar or follow you on Instagram for sneak peeks

Email 2: Early access

When: 1 to 2 days before the public launch

Goal: Reward your subscribers and capture sales before your competitors’ emails hit the inbox.

This is often the most effective email in the sequence. People love feeling like insiders.

Subject line ideas:

“You’re in: early access starts now”
“Shop our Black Friday sale before everyone else”
“[First name], your early access is open”

What to include:

A clear statement that this is subscriber-only early access
The offer itself, with a big, obvious button
How long early access lasts before the sale goes public
A unique code or link if you want to track early-access sales separately

Email 3: The launch

When: Black Friday morning

Goal: Drive your first big wave of sales.

Send this early in the day so you’re at the top of the inbox when people start browsing.

Subject line ideas:

“It’s here: [X]% off everything”
“Black Friday is live 🎉”
“Our biggest sale of the year starts now”

What to include:

The offer in the first line and in the main image
Your top three to five products, with photos and prices
The end date and time of the sale
One main call-to-action button, repeated once or twice

Keep the design simple. Many people will open this on their phone, so use large text, short paragraphs and buttons that are easy to tap.

Email 4: The mid-sale reminder

When: Saturday or Sunday of the sale weekend

Goal: Reach people who opened but didn’t buy, or didn’t open at all.

This email should feel different from the launch, so it doesn’t look like a repeat.

Subject line ideas:

“Our best-sellers are going fast”
“Did you miss this?”
“Still thinking about it? Here’s what everyone’s buying”

What to include:

Products that are selling well or running low (only if it’s true)
A customer review or two for social proof
A reminder of when the sale ends

Pro tip: If your email platform supports it, send this only to people who haven’t purchased yet. Nobody likes getting a “don’t miss out” email for something they already bought.

Email 5: Last chance

When: Cyber Monday, ideally in the afternoon or evening

Goal: Turn fence-sitters into buyers with a real deadline.

Subject line ideas:

“Last chance: sale ends at midnight”
“⏰ Final hours to save”
“Going, going…”

What to include:

The exact end time, including the time zone
A short recap of the offer
One big button

Urgency only works when it’s genuine. If you say the sale ends at midnight, end it at midnight. Extending a “final” sale teaches customers to ignore your deadlines next time.

Mistakes that send holiday emails to spam (or the bin)

Sending to an old, unengaged list. It can hurt your sender reputation for every email that follows.
Overusing spammy words and symbols. Subject lines full of “FREE!!!”, all caps and dollar or rupee signs look like spam to filters and to people.
Making it hard to unsubscribe. A clear unsubscribe link protects your reputation. People who want to leave will mark you as spam if they can’t find it.
One giant image with no text. Some inboxes block images by default, and image-only emails can trigger spam filters. Always include real text.
Forgetting mobile. Preview every email on your phone before sending.
Not testing links and codes. Click every link and try every discount code before you hit send.

Key takeaways

✅ Clean your list and check your sender settings before the sale
✅ Segment past customers and new subscribers
✅ Send five emails: teaser, early access, launch, reminder and last chance
✅ Give subscribers early access before the public launch
✅ Only send reminders to people who haven’t bought yet
✅ Keep your deadlines real and your emails mobile-friendly

Want your holiday emails written and set up for you?

Planning, writing, designing and scheduling a holiday email sequence takes time you probably don’t have right now.

BananaBlocks Solutions helps small and growing businesses plan and run email campaigns and automations, from list clean-up and design to holiday sequences that actually get opened.

Book a free 30-minute strategy call and we’ll help you plan an email sequence that fits your offer, your audience and your timeline.

Ad Platform Updates: What Changed This Week (Oct 27, 2026)

Here’s this week’s round-up of ad platform changes that matter for small business advertisers, with what to do about each one.

This week’s quick list:

Meta delays its new ad terms to November 20
Meta removes ad set placement controls for most campaign objectives
LinkedIn lets campaigns spend up to 2x the daily budget on a given day
Meta’s block on TikTok-linked ads is reshaping where ad money goes
Reminder: Meta product browsing switches on for existing ads tomorrow

Meta delays its new ad terms to November 20

Meta has pushed back its revised Commercial Terms and Self-Serve Ad Terms from October 30 to November 20, 2026. The terms have drawn complaints from publishers and advertisers over how Meta could crawl business websites and use content for its AI products. Meta says it needs more time to explain what’s changing, and hasn’t announced changes to the wording. (PPC Land)

What to do: If you advertise on Facebook or Instagram, read the updated terms before November 20. Continuing to use Meta’s business tools after that date counts as accepting them.

Meta removes ad set placement controls for most objectives

Meta’s Business Help Centre now says Engagement, Leads, App promotion and Sales campaigns no longer allow manual placement selection at the ad set level. Awareness and Traffic campaigns keep it. Instead, Meta points advertisers to per-placement creative, placement value rules that raise or lower bids for specific placements, and new account-level placement exclusions. Meta says the change is rolling out gradually. (Relevant Audience, Jon Loomer)

What to do: If you’ve been excluding placements like Audience Network to protect a small budget, check your account controls for the new account-level exclusions. And make sure you have creatives that work in vertical and square formats.

LinkedIn raises the daily spend allowance to 2x

LinkedIn is increasing the maximum a campaign can spend on any single day from 1.5x to 2x the daily budget. For example, a campaign with a ₹5,000 daily budget could spend up to ₹10,000 on a busy day. Weekly spend for continuous daily-budget campaigns is still capped at seven times the daily budget. The rollout started in early October and is expected to finish by the end of the month. (Influent)

What to do: If you watch LinkedIn spend daily, update any alerts so a single high-spend day doesn’t cause unnecessary panic. Your weekly total won’t change.

Meta’s TikTok ad block is moving ad budgets

Since October 8, Meta has stopped running ads from TikTok and ByteDance in seven countries, including the US and Canada. The block also covers other advertisers’ ads that send people to TikTok, such as TikTok Shop listings or a brand’s TikTok account. (Adweek) Since then, reports say TikTok has shifted more of its own ad spend to YouTube, Pinterest and Google’s AdMob. (DesignRush)

What to do: India isn’t on the list for now. But if you run Meta ads in any of these countries that point to a TikTok profile or TikTok Shop, send people to your own website or Instagram instead.

Reminder: product browsing switches on tomorrow

As covered last week, Meta will turn on in-app product browsing by default for existing ads from October 28 unless you opt out. (PPC Land)

What to do: If you want every click to go to your own site, opt out today or turn it off per ad in Advantage+ Creative and Destination settings.

Key takeaways

✅ Read Meta’s updated ad terms before November 20
✅ Check your account-level placement exclusions in Meta
✅ Update LinkedIn spend alerts for the new 2x daily allowance
✅ Stop pointing Meta ads at TikTok in the affected countries
✅ Decide on Meta product browsing before October 28

Not sure how these changes affect your campaigns?

Ad platforms change their rules every week, and default settings can quietly change where your budget goes. BananaBlocks Solutions manages Meta, Google, LinkedIn and social ad campaigns for small and growing businesses, and keeps them up to date as the platforms change.

Book a free 30-minute ads review and we’ll check your account for anything you should adjust this season.

How to Set Up Meta Advantage+ Campaigns on a Small Budget

If you’ve opened Meta Ads Manager lately, you’ve probably noticed how hard it pushes you towards Advantage+. Turn it on, and Meta’s AI takes over your budget, audience and placements.

That sounds great if you have a big budget. But if you’re a small business spending a few hundred or a few thousand rupees a day, you might wonder whether handing over control actually works for you.

The short answer: it can, as long as you set it up with a small budget in mind. This step-by-step guide shows you how to set up a Meta Advantage+ campaign for a small business, what to keep an eye on, and the mistakes that waste money.

In this post:

What Advantage+ actually is
Before you start: the 3 things you need
Step-by-step setup
How to manage a small budget
Common mistakes to avoid

What is a Meta Advantage+ campaign?

Advantage+ is Meta’s name for its AI-powered campaign automation. Instead of you choosing exactly who sees your ads, where they appear and how your budget is split, Meta’s system makes those decisions based on who is most likely to take the action you want.

For a Sales campaign, Advantage+ is made up of three automations working together (AdNabu):

Automation	What it does	What you still control
Advantage+ campaign budget	Moves budget between ad sets automatically	Your total daily or lifetime budget
Advantage+ audience	Finds people likely to convert, beyond your suggestions	Audience suggestions, location, exclusions
Advantage+ placements	Shows ads wherever they’ll perform best across Facebook, Instagram and more	Your creative for each placement

You can switch individual automations off, but the campaign only counts as Advantage+ when all three are on.

Pro tip: Think of audience suggestions as hints, not rules. Meta uses them as a starting point and then looks beyond them for people likely to buy.

Before you start: get these 3 things right

Advantage+ is only as smart as the information you give it. On a small budget, these basics matter even more.

1. Working conversion tracking

Meta’s AI learns from conversions. If it can’t see your sales or leads, it can’t optimise for them.

Make sure your Meta Pixel is installed and, ideally, the Conversions API is set up as well. Use Events Manager to check that your key event (such as Purchase or Lead) is firing correctly when you complete a test order or form.

2. One clear goal

Pick the one action that matters most, such as purchases, leads or bookings. Don’t ask a small budget to do five jobs at once.

3. A handful of good creatives

Since Meta is choosing where to show your ads, it needs creative that works in different formats. Aim for:

At least one vertical video (9:16) for Reels and Stories
At least one square image or video (1:1) for Feed
Two or three variations of your headline and primary text

You don’t need a production studio. Clear product shots, a short phone-filmed demo and a customer review can go a long way.

How to set up a Meta Advantage+ campaign: step by step

Here’s the basic setup in Ads Manager. Menu names change from time to time, so if something looks slightly different in your account, look for the closest match.

Create a new campaign and choose the Sales objective (or Leads if you’re collecting enquiries).
Keep Advantage+ turned on when Ads Manager offers it. This turns on Advantage+ campaign budget, audience and placements together.
Choose your conversion location and event. For an online store, that’s usually your website and the Purchase event.
Set your budget. Choose a daily budget you can comfortably sustain for at least two weeks. More on this below.
Set your location to where you actually sell or deliver. This is a hard limit Meta will respect.
Add audience suggestions if you have them, such as a customer list, website visitors or interests that describe your buyers.
Add exclusions for real business reasons only, such as people who bought in the last 30 days if you don’t want to pay to reach them again.
Upload your creatives in multiple formats, and use the placement customisation option if you want a specific asset to show in Stories or Reels.
Review and publish. Then leave it alone for a few days.

How to manage Advantage+ on a small budget

This is where most small businesses go wrong. Automated campaigns need time and data to learn, and a small budget gives them less of both.

Give it time to learn

Every new campaign goes through a learning phase where Meta is figuring out who to show your ads to. Results tend to be less stable during this period. Meta’s guide to the learning phase explains how it works.

Avoid making big changes in the first few days. Each major edit to budget, targeting or creative can restart the learning process.

Keep your structure simple

On a small budget, fewer moving parts is better. One campaign with one or two ad sets gives Meta’s system more data to learn from than five tiny campaigns competing with each other.

Choose the right event to optimise for

If you only get a few sales a week, Meta may struggle to learn from Purchases alone. In that case, you can optimise for an earlier step that happens more often, such as Add to Cart or Initiate Checkout, and then switch to Purchase once volume grows.

Increase budget gradually

When something is working, scale up in steady steps over several days rather than doubling overnight. Sudden jumps can unsettle delivery and push you back into learning.

Check the right numbers

Look at these weekly rather than hourly:

Cost per result: What you’re paying for each sale or lead
Return on ad spend (ROAS): Revenue divided by ad spend, if you sell online
Frequency: How often the same person sees your ad. If it keeps climbing, refresh your creative

Common Advantage+ mistakes to avoid

Launching without tracking. No conversion data means Meta is guessing.
Spreading budget too thin. Too many ad sets on a small budget starve each one of data.
Editing every day. Constant tweaks reset learning and make results harder to read.
Using only one creative. Give Meta options across formats so it can match the right ad to the right placement.
Overusing exclusions. Every exclusion narrows who Meta can reach. Only exclude for a clear reason.
Judging too early. A few days of data on a small budget isn’t enough to call it a success or failure.

Key takeaways

✅ Set up and test your Meta Pixel and Conversions API before you launch
✅ Pick one goal and optimise for one conversion event
✅ Upload creatives in vertical and square formats
✅ Keep your campaign structure simple: one campaign, one or two ad sets
✅ Avoid big changes during the learning phase
✅ Scale budgets gradually once results are steady

Want help getting more from your Meta ad budget?

Advantage+ can be a powerful tool for small businesses, but the setup and the first few weeks make all the difference.

BananaBlocks Solutions sets up and manages Meta ad campaigns for small and growing businesses, from tracking and creative to day-to-day optimisation.

Book a free 30-minute ads strategy call and we’ll look at your account and suggest a setup that fits your goals and your budget.

Solar Blog Content Ideas: 40 Topics That Bring Installers Real Customers

Long before customers search for “solar installer near me”, they’re asking simpler questions. Is solar worth it in my city? How much roof space do I need? What happens during the monsoon? Do I still need my electricity connection?

If your website answers those questions, you meet customers early, earn their trust and become the obvious company to call when they’re ready. That’s what a solar blog is for.

This post gives you 40 topic ideas grouped by where the customer is in their journey, plus how to write and use them.

In this post:

Why a blog works for solar installers
Topics for early research
Topics about cost, subsidy and finance
Topics about choosing a system
Topics about installation and process
Topics about maintenance and performance
Local and project topics
Topics for businesses and housing societies
How to write a solar blog post that works
How to get more from each post
Key takeaways

Why a blog works for solar installers

Solar involves a lot of research, and every question is a chance to be the business that answered it
Helpful content builds trust in a category where customers worry about over-selling
It supports local search when posts mention local conditions, projects and DISCOM processes
Your sales team can share posts on WhatsApp to answer common questions
Content keeps working, bringing in visitors for months or years

Topics for early research

Is rooftop solar worth it for homes in [your city]?
How does rooftop solar work? A simple explanation
On-grid, off-grid and hybrid solar: which do you need?
What is net metering and how does it work in [your state]?
How much roof space does a 3 kW or 5 kW system need?
Does solar work on cloudy days and in the monsoon?
Can I install solar in a rented house or apartment?
Solar myths we hear from customers, and the facts

Topics about cost, subsidy and finance

How much does a rooftop solar system cost? What affects the price
PM Surya Ghar subsidy: who’s eligible and how to apply (keep it updated, as explained in how to write a solar subsidy page)
Solar loans and EMIs explained
How to calculate your solar payback period
How to read your electricity bill before going solar
Hidden costs to ask about in a solar quote
Why the cheapest solar quote can cost you more

Topics about choosing a system

How to choose the right system size for your home
Mono PERC, TOPCon, bifacial: solar panel types explained
String inverter vs microinverter: which suits your roof?
Do you need a battery with your solar system?
What to look for in solar panel and inverter warranties
ALMM and approved components: what customers should know
Questions to ask before choosing a solar installer

Topics about installation and process

What happens during a solar site survey
Solar installation day: what to expect, step by step
How long does it take to get net metering approved?
Mounting structures: flat roofs, elevated structures and tin sheds
Earthing and lightning protection for rooftop solar
What documents do you need for rooftop solar?

Topics about maintenance and performance

How often should you clean solar panels?
Pre-monsoon and post-monsoon solar maintenance checklist
Why is my solar generation lower than expected?
How to check your solar generation on the inverter app
What an AMC covers and whether you need one
How long do solar panels last?

Local and project topics

Project story: a 5 kW system in [area], from survey to savings
Solar for [type of house common in your city], such as row houses, bungalows or old buildings
Solar and dust, heat or coastal humidity in [your region]

Project stories work best when they use real data and customer permission. Our guide on building a solar project portfolio explains what to collect.

Topics for businesses and housing societies

Solar for housing societies: how to get your committee on board
Commercial solar: capex vs opex explained for business owners
How factories can install solar without disrupting production

If commercial work is a big part of your business, these posts should link into dedicated commercial pages. See how to build a commercial solar EPC website.

How to write a solar blog post that works

Answer the question in the first few lines. Then explain in more detail.
Use plain language. Explain terms such as kW, units, net metering and inverter the first time you use them.
Use real numbers carefully. Give ranges, say where figures come from, and date anything that changes, such as subsidies and tariffs.
Add your own experience. “On most flat RCC roofs we survey in Pune…” is more useful than generic advice, and Google values first-hand expertise.
Use your own photos from real installations.
Add a clear next step in every post: try the savings calculator, send your bill on WhatsApp or book a free survey.
Link to your service and city pages where they’re relevant, so readers and search engines can find them.
Update older posts when rules, prices or products change, and show the updated date.

How to get more from each post

Share every post on Google Business Profile, Facebook, Instagram and LinkedIn
Turn the key points into a short reel or carousel
Save common answers as WhatsApp quick replies with the post link
Send a monthly newsletter or WhatsApp broadcast to past enquiries with your latest posts
Link related posts to each other so readers keep going
Check Search Console every few months to see which posts bring visitors, and write more like them

Content also supports your local rankings. Our local SEO guide for solar installers explains how blog posts, city pages and your Google profile work together.

Key takeaways

A blog meets solar customers early in their research and builds trust
Cover early research, cost and subsidy, choosing a system, installation, maintenance, local projects and commercial topics
Answer the question quickly, in plain language, with your own experience and photos
Date and update anything that changes, especially subsidies and tariffs
End every post with a clear next step and links to your service pages
Reuse posts on social media, WhatsApp and newsletters

Want a solar website built for content?

We build solar installer websites with a blog, guides section and internal linking set up from day one, so every post supports your survey bookings. To see how content fits into the full site, read our solar installer website design guide. Or book a free call and we’ll plan your first set of posts alongside your solar website.

Commercial Solar EPC Website: How to Win Factory, Office and Society Projects Online

Selling a 5 kW rooftop system to a homeowner and selling a 500 kW plant to a factory are very different jobs. The commercial buyer has more people involved, more questions, more paperwork and a much longer decision process. They also look at your website in a very different way.

A plant head or CFO isn’t looking for a cheerful “Save on your bill!” banner. They want to know whether you’ve done projects their size, how you handle design and approvals, what the financial case looks like and whether your company will still be around to honour the warranty. If your website is built for homeowners, commercial buyers often move on.

This guide covers how a commercial and industrial (C&I) solar EPC company, or an installer moving into C&I, should structure its website.

In this post:

How commercial buyers decide
Separate commercial from residential
The pages a C&I solar website needs
Explaining the financial case
Proof that matters to commercial buyers
Housing societies: a special case
Enquiry forms and proposals
Getting found by commercial buyers
Key takeaways

How commercial buyers decide

A typical commercial solar decision involves several people:

The owner or managing director, who cares about savings, payback and risk
The finance team, who look at capex versus other models, cash flow and tax treatment
The plant or facility manager, who worries about roof condition, safety, downtime during installation and maintenance
Sometimes a consultant who compares technical proposals

Your website needs something for each of them, and a way for the first person who finds you to share it with the rest.

Separate commercial from residential

If you serve both homes and businesses, split them clearly from the homepage: “For homes” and “For businesses”. Commercial visitors should land on pages with commercial language, commercial projects and a commercial enquiry form. Mixing the two makes you look like a small residential installer to a factory, and too big and complicated to a homeowner.

For the residential side, our solar installer website design guide covers what homeowners need.

The pages a C&I solar website needs

Page	What it should cover
Commercial solar overview	Who you serve, project size range, your end-to-end process, key projects and a proposal request button
Industries	Separate sections or pages for manufacturing, warehouses, offices, schools and colleges, hospitals, hotels and cold storage, with relevant projects
Business models	Capex (outright purchase), and any other models you offer, such as opex or PPA, explained simply with who each suits
Process	Energy audit, load analysis, design, approvals, procurement, installation, net or gross metering, commissioning, monitoring and O&M
Projects and case studies	System size, industry, location, generation, savings and timeline, from real data
Engineering and quality	Design standards, structural assessment, components, safety practices and quality checks
O&M and monitoring	Maintenance plans, cleaning, performance monitoring, response times and reporting
About and credentials	Company history, team and engineers, certifications, empanelment, financial stability

Explaining the financial case

Commercial buyers decide on numbers. Help them get there:

Explain the models. Capex means the business owns the plant and gets the full savings. Opex or PPA models (where you offer them) mean little or no upfront cost, with the business paying for the power generated. Keep the explanation short and neutral.
Show what drives the return. The business’s tariff, its daytime consumption, available roof area, and how the state treats net or gross metering for commercial users.
Mention tax treatment carefully. Eligible businesses may be able to claim accelerated depreciation on solar assets. Suggest they confirm with their tax adviser rather than presenting it as guaranteed.
Offer a commercial estimate tool. A simpler version of a solar savings calculator, based on monthly units or bill amount and roof area, which then invites a detailed feasibility study.
Make the next step a proposal, not a site survey: “Request a free feasibility report”.

Avoid headline payback claims that aren’t backed by your own project data.

Proof that matters to commercial buyers

Detailed case studies with industry, system size, generation, savings over a real period and how you managed installation without disrupting operations. Our guide to building a solar project portfolio explains how to document them
Client logos, only with permission
Testimonials from named decision makers, such as a plant head or facility manager, with their role
Engineering credentials, such as your engineering team, design tools and quality processes
Safety record and practices, which matter a lot to factories
Monitoring dashboards, showing the kind of reporting the client will receive
Company stability, such as years in business, office locations and team size

Housing societies: a special case

Housing societies sit between residential and commercial. The decision is usually made by the managing committee and approved at a general body meeting, so the buyer is a group, not a person.

Give societies their own page that covers:

What solar can power: common area lighting, lifts, water pumps, EV charging
The central subsidy for societies, with current figures and a link to your subsidy page
How the process works with the committee, including a presentation you can give at a meeting
A downloadable proposal summary the secretary can share on the residents’ WhatsApp group
Society projects you’ve completed, with quotes from committee members

Enquiry forms and proposals

The commercial enquiry form can ask a little more than the residential one, because these buyers expect it:

Company name, contact name, role, phone and email
Location of the site
Type of facility
Approximate monthly electricity bill or units
Approximate roof area, if known
Preferred model (capex, opex, not sure)
Upload: latest electricity bill (optional)

Respond with a clear next step: a call to understand the requirement, then a site visit and a feasibility report. Offer a downloadable company profile and capability brochure on the page so the first contact can share it internally.

Getting found by commercial buyers

Build pages around commercial searches, such as “commercial solar installation in Pune”, “industrial rooftop solar”, “solar EPC company in Gujarat”
Create industry pages for the sectors you serve most
Publish practical content for decision makers, such as guides to choosing an EPC partner, comparing capex and opex, or planning installation around production
Keep your LinkedIn company page active, sharing projects and team updates, since many commercial buyers check it
Make sure your Google Business Profile lists commercial solar as a service

For the local search side, see our local SEO guide for solar installers.

Key takeaways

Commercial solar buyers are groups of people with different concerns
Separate commercial and residential journeys from the homepage
Build pages for industries, business models, process, engineering and O&M
Explain the financial case with clear, honest numbers from real projects
Back it up with detailed case studies, named testimonials and safety credentials
Give housing societies their own page, built for committee decisions
Ask for a feasibility study request, not just a survey, and make it easy to share internally

Building a commercial solar website?

BananaBlocks Solutions builds websites for solar EPC companies and installers with separate residential and commercial journeys, industry pages, case studies and proposal request forms. Book a free call to talk about your projects and the buyers you want to reach, or explore our solar website development service.

Solar Lead Generation: How to Turn Website Visitors Into Site Surveys

For a solar installer, the site survey is where a sale really begins. Until someone has been on the roof, checked the shading, seen the meter and talked through options, there’s no real proposal. So the most important job of your website is simple: get the right people to book a survey.

Many solar websites get visitors but lose them at this step. The form is long, the WhatsApp button is missing, nobody calls back for two days, and the customer goes with the installer who did.

This guide covers how to design the path from visit to booked survey, and what to do after someone enquires.

In this post:

Why the survey is the conversion that matters
Give people more than one way to start
Online site survey booking
WhatsApp and bill upload
Designing an enquiry form that gets filled
Where to place your calls to action
Speed: the first hour matters
Follow-up that doesn’t feel pushy
Tracking where surveys come from
Key takeaways

Why the survey is the conversion that matters

Calls and form fills are a start, but many go nowhere. A booked survey means the customer has given you a time, an address and their attention. That makes it the best single number to track and improve. Everything on the site, from the savings calculator to the project portfolio, should lead towards it.

Give people more than one way to start

Different customers prefer different routes. Offer all of these, clearly:

Book a free site survey online, with a date and time
Send your bill on WhatsApp for a quick estimate
Call us, with click-to-call on mobile
Short enquiry form for people who’d rather be contacted
Request a callback at a time that suits them

Busy homeowners often prefer WhatsApp. Facility managers at factories often prefer a form or email. Older customers may just want to call. Let each of them take the step they’re comfortable with.

Online site survey booking

Show available dates and time slots, matched to your survey team’s schedule
Ask only what you need: name, phone, address or pin code, property type and an optional bill upload
Confirm instantly by WhatsApp or SMS, with the date, time and what to keep ready (latest electricity bill, roof access)
Send a reminder the day before, with the surveyor’s name and number
Let them reschedule easily instead of quietly not turning up
Check the pin code against your service area so you don’t book surveys you can’t attend

The booking system should feed your CRM or a shared sheet so the sales and survey teams see the same information.

WhatsApp and bill upload

An electricity bill tells you nearly everything you need for a first estimate: consumer number, sanctioned load, tariff and usage. Make it easy to share:

A floating WhatsApp button on every page, with a pre-filled message such as “Hi, I’d like a solar quote. My bill is attached.”
A bill upload field (photo or PDF) on the survey booking and enquiry forms
A quick reply template for your team: thank them, give a rough estimate range, and offer survey slots
A WhatsApp Business catalogue with your main system packages, if you offer standard sizes

Be clear about how you’ll use the bill and keep it private. Customers are sharing personal information, and they’ll notice if you’re careless with it.

Designing an enquiry form that gets filled

Keep it short: name, phone, pin code, property type, monthly bill range. Everything else can wait for the call.
Use dropdowns and buttons instead of free text where you can
Mark the phone number as WhatsApp or ask “Is this your WhatsApp number?”
Make the button specific: “Get my free solar estimate” works better than “Submit”
Show what happens next: “We’ll call you within one working day to schedule your free survey.” Then make sure you do
Add a trust line under the form, such as your registration or a recent review

Where to place your calls to action

At the top of every page, visible without scrolling, especially on mobile
After the savings calculator result: “Book a free survey for your exact quote”
After the subsidy explanation: “We’ll handle your application. Book a free survey”
On every project page: “Want a system like this?”
In a sticky bar on mobile with Call and WhatsApp buttons
At the end of every blog post

Use one main action per page, with the others as secondary options, so visitors aren’t confused about what to do.

Speed: the first hour matters

Solar customers often contact several installers at once. The first to respond with something useful usually gets the survey.

Send an automatic acknowledgement the moment someone enquires, by WhatsApp and SMS
Route new leads to the right salesperson by area or property type
Aim to call within the same working day, sooner if you can
Out of hours, send a message that says when you’ll call and offers survey slots they can book now

Follow-up that doesn’t feel pushy

Not everyone books on the first call. A simple, helpful follow-up sequence can make the difference:

Same day: estimate summary and survey booking link.
Two or three days later: a project from their area or a short customer story.
About a week later: an answer to a common worry, such as maintenance, monsoon performance or the subsidy timeline. Link to your subsidy page if it’s relevant.
A few weeks later: a final check-in, and then stop.

After the survey, send the proposal quickly, follow up once or twice, and keep the customer updated through approvals, installation and net metering. A smooth process is what turns customers into referrals.

Tracking where surveys come from

Set up tracking so you know what’s working:

Track form submissions, WhatsApp clicks, calls and survey bookings as conversions in Google Analytics
Use UTM links on ads, social posts and WhatsApp broadcasts
Record the source of every lead in your CRM
Ask every customer how they heard about you
Review monthly: which pages, cities and campaigns bring surveys, and which surveys turn into orders

Key takeaways

Treat the booked site survey as the main conversion and design the site around it
Offer online booking, WhatsApp bill upload, calls and a short form
Keep forms to the essentials and explain what happens next
Place survey calls to action after the calculator, subsidy section and every project
Respond within hours, not days, and automate the first message
Follow up helpfully a few times, then stop
Track the source of every survey so you can invest in what works

Want more surveys from your website?

We build survey booking, WhatsApp bill upload, automated follow-ups and CRM integration into every solar installer website. For the full picture of what a solar website needs, read our solar installer website design guide. Or book a free call and we’ll look at where your current site is losing leads, and how our solar website development could fix it.

Solar Project Portfolio: How to Showcase Installations That Win Customers

Every solar installer says they do quality work. The ones who win customers show it.

Your completed projects are the most convincing marketing you have. A homeowner who sees a neat 4 kW installation on a house just like theirs, two streets away, with the owner saying their bill dropped, doesn’t need much more persuading. Yet many solar websites have a gallery of five unlabelled photos, or nothing at all.

This guide explains how to turn your installations into a portfolio and case studies that build trust and bring in site surveys.

In this post:

Why projects matter so much in solar
What to record for every installation
How to photograph a solar project
Structuring your projects page
Writing a solar case study
Getting customer permission and quotes
Using projects across your site and marketing
Mistakes to avoid
Key takeaways

Why projects matter so much in solar

Solar is a long-term purchase. Customers want proof you’ll still be around and that your systems keep working.
Quality varies a lot. Neat cabling, proper earthing and a solid mounting structure are things customers can see in good photos, and they notice.
Local proof is powerful. “Installed in your area” removes a lot of doubt.
It helps search. Project pages with real details give Google fresh, location-specific content, which supports your local SEO for solar.

What to record for every installation

Make it part of your commissioning checklist. For each project, capture:

Customer type: independent house, housing society, school, factory, shop
Location: area and city (not the full address unless the customer agrees)
System size in kW
System type: on-grid, hybrid with battery, off-grid
Components: panel and inverter brands and models, battery if any
Roof type and structure: RCC flat roof, elevated structure, tin shed
Challenges solved: shading, limited roof space, a tight deadline, a heritage building, weight limits
Timeline: survey to commissioning, and subsidy timeline if it applies
Results, after a few months: units generated and change in electricity bill, from the customer’s actual data
A customer quote, with permission

The results are the most valuable part, and the one most installers skip. Set a reminder to ask the customer for their bill or generation data three to six months after commissioning.

How to photograph a solar project

You don’t need a professional photographer, but you do need a routine.

Wide shot of the full array in good daylight, showing the whole roof
Drone shot for larger rooftops and commercial projects, if you can (follow local drone rules)
Close-ups of quality details: cable management, junction boxes, earthing, mounting structure
The inverter and meter installation, neat and labelled
Before and after of the same roof from the same angle
The team at work, with safety gear on
The customer with the system, if they’re happy to appear

Shoot in landscape, keep the horizon straight, and avoid harsh midday glare where you can. Convert photos to WebP and compress them before uploading so the page stays fast.

Structuring your projects page

A good projects page lets visitors find work like theirs quickly.

Filters by customer type (home, society, commercial, agriculture), system size and city
A card for each project with a photo, system size, location and one line about the result
A detail page for your best projects, with full photos, specs and the story
A running total, such as total installations or total kW installed, but only if you have the real figure and keep it updated
A survey booking button on every project page: “Want a system like this? Book a free site survey”

Writing a solar case study

Pick your best projects, especially ones that represent the customers you want more of, and write them up properly. A simple structure:

The customer: who they are and where (with permission).
The challenge: high bills, frequent power cuts, limited roof space, a society that needed all residents to agree.
The solution: system size and type, components, design choices, how you handled the challenge.
The installation: timeline, anything unusual, how you handled approvals and net metering.
The results: real generation and bill figures after a few months, in the customer’s own words where possible.
The quote: a short line from the customer.

Commercial case studies need more numbers: load profile, units generated, savings over a period and payback, all from real data. They matter most for factories, offices and schools, which we cover in how to build a commercial solar EPC website.

Never estimate results and present them as actual. If you don’t have the data yet, describe the project and add results later.

Getting customer permission and quotes

Ask for permission to use photos, location and their name in writing (a WhatsApp message is fine)
Offer to keep their name private and use only the area (“Homeowner, Kothrud”)
Ask two or three easy questions: Why did you choose solar? What was the installation like? What changed on your bill?
Use their words with light editing, and send it back for approval

Using projects across your site and marketing

Show the three most recent projects on your homepage
Show local projects on each city page
Show matching projects on each service page (society projects on the society page, and so on)
Link relevant projects from your subsidy page as proof of the process
Share each new project on Google Business Profile, Instagram and Facebook
Send project links to new enquiries in their area when you follow up
Turn interesting projects into blog posts. There are more ideas in solar blog content ideas

Mistakes to avoid

Stock photos presented as your own work
Photos with no details: no size, no location, no result
Inflated or estimated savings shown as real
Using customers’ names or photos without permission
A portfolio that hasn’t been updated in a year
Huge uncompressed images that make the page slow

Key takeaways

Real projects are your most convincing proof of quality
Record size, location, components, challenges and real results for every installation
Follow a simple photo routine, including quality close-ups and before/after shots
Make the projects page filterable by customer type, size and city
Write detailed case studies for your best projects, using only real data
Reuse projects on city, service and subsidy pages and across social media

Want your projects to sell for you?

We build filterable project portfolios and case study pages into every solar installer website, easy for your team to update after every installation. Read our solar installer website design guide for the full picture, or book a free call to plan your solar website.

How to Write a Solar Subsidy Page Customers Trust (PM Surya Ghar Guide for Installers)

“How much subsidy will I get?” is one of the first things homeowners ask about rooftop solar, and one of the most searched solar topics in India. A clear subsidy page on your website answers that question, brings in search traffic and, done well, shows customers you know the process inside out.

It’s also a page that can go wrong quickly. Scheme rules change, state benefits come and go, and an out-of-date figure on your site can cost you trust at the proposal stage. This guide explains what to put on the page, how to keep it accurate and how to turn readers into site surveys.

In this post:

Why a subsidy page matters
What the page should cover
Explaining the PM Surya Ghar subsidy clearly
Housing societies and commercial customers
The application process, step by step
Keeping it accurate
Turning readers into surveys
Mistakes to avoid
Key takeaways

Why a subsidy page matters

It answers a top question early. Many customers won’t call until they understand roughly what they’ll pay after subsidy.
It brings in search traffic. Searches around rooftop solar subsidies, eligibility and how to apply are common, and a well-written page can rank for them in your area.
It shows expertise. Explaining the process clearly signals that you handle the paperwork, and that’s a real reason to choose you over an installer who doesn’t.
It feeds your calculator. The same subsidy figures power the “cost after subsidy” result in your solar savings calculator.

What the page should cover

A short summary at the top: who can get a subsidy, roughly how much, and that you handle the application.
The subsidy amounts, in a simple table.
Eligibility, in plain language.
The application process, step by step, showing which steps you take care of.
State or DISCOM benefits in the areas you serve, if any.
Financing options, such as solar loans and EMIs, if you offer or arrange them.
FAQs, using the real questions your sales team hears.
A clear next step: check eligibility or book a free site survey.
Sources and a “last updated” date, linking to the official portal.

Explaining the PM Surya Ghar subsidy clearly

The PM Surya Ghar: Muft Bijli Yojana, launched in 2024, is the central scheme for residential rooftop solar. Applications go through the national portal at pmsuryaghar.gov.in.

At the time of writing, the central financial assistance for residential rooftop systems is commonly published as:

System size	Central subsidy
Up to 2 kW	₹30,000 per kW
Additional capacity up to 3 kW	₹18,000 per kW
Above 3 kW	Capped at ₹78,000 in total

Special category states and union territories have higher amounts. Always check the current figures on the national portal before publishing, and again whenever you hear of a change.

On your page, translate the table into examples customers recognise: “For a 2 kW system, the central subsidy is ₹60,000. For a 3 kW system or larger, it’s ₹78,000.” Then explain that the subsidy is paid into the customer’s bank account after installation and inspection, so they’ll usually pay the full amount (or arrange a loan) first.

Eligibility, in plain language. Keep it short and conversational, for example:

You own the house, and it has a roof suitable for solar panels
You have a valid electricity connection in your name
You haven’t already received a subsidy for rooftop solar
The system is installed by a vendor registered on the portal and uses approved components

Check these points against the current guidelines for your state before publishing, and avoid adding conditions you’re not sure about.

Housing societies and commercial customers

Make it clear who the residential subsidy is for, and who it isn’t for:

Housing societies and RWAs can get central assistance for systems powering common facilities, such as lifts, lighting, water pumps and EV charging. At the time of writing, this is commonly published as ₹18,000 per kW up to 500 kW, with conditions. Link to your housing society page if you have one.
Commercial and industrial customers generally don’t qualify for the residential subsidy, but they often have other benefits, such as accelerated depreciation on solar assets for eligible businesses. Point them to your commercial page instead of leaving them confused. We cover that audience in how to build a commercial solar EPC website.

The application process, step by step

Customers worry most about paperwork. Lay the process out as numbered steps, and mark the ones you handle. Typically:

Register on the national portal with your state, DISCOM and consumer number.
Apply for rooftop solar and choose a registered vendor.
Feasibility approval from your DISCOM.
Installation by the vendor.
Net meter application and installation by the DISCOM.
Inspection and commissioning.
Submit bank details and the commissioning report on the portal.
Subsidy credited to the customer’s bank account.

Add a sentence like “We take care of steps 2 to 7 for you, and guide you through the rest” if that’s true for your business. Timelines vary by DISCOM, so give a realistic range based on your own projects, or simply say it depends on the DISCOM and that you’ll keep them updated.

Your project portfolio can back this up with real examples, such as “subsidy received in X weeks” in a customer’s own words.

Keeping it accurate

Show a “last updated” date near the top, and actually update it
Link to the official sources, the national portal and your DISCOM’s rooftop solar page
Assign an owner. Someone on your team should check the scheme pages once a month
Store the figures in one place so the subsidy page, the calculator and the FAQs all update together
Avoid promises. “Up to ₹78,000” is accurate; “Get ₹78,000 guaranteed” is not
Don’t imply you are the government. Make it clear you’re a registered vendor helping customers apply, not the scheme itself

Turning readers into surveys

Add a short eligibility checker: “Do you own the house? Do you have your own electricity connection? Have you had a solar subsidy before?” and then a survey booking button
Put a “Get my cost after subsidy” link to your calculator
Offer a WhatsApp option: “Send us your electricity bill and we’ll tell you how much subsidy you’re likely to get”
Repeat the survey booking button after the process steps and after the FAQs

For the booking and follow-up side, see how to turn solar website visitors into site surveys.

Mistakes to avoid

Old subsidy figures that no longer match the scheme
Copying text from the government portal or other installers word for word
Using government logos or design styles that make your site look official
Promising a fixed subsidy or timeline
Mixing up residential, society and commercial rules on one page
No date, no sources, no owner

Key takeaways

A subsidy page answers a top customer question and brings in search traffic
Explain the amounts with a simple table and real examples
Keep eligibility and the application process in plain language, showing which steps you handle
Separate housing society and commercial information from residential
Show a “last updated” date, link to official sources and check monthly
Connect the page to your calculator, WhatsApp and survey booking

Need a subsidy page that stays accurate?

We build subsidy and financing pages, connected to your savings calculator, into every solar installer website, with the figures managed from one place so they’re easy to keep current. For the full list of pages a solar site needs, read our solar installer website design guide, or book a free call to talk through your solar website project.

Solar Savings Calculator for Your Website: How to Build One That Generates Leads

Every solar conversation starts with the same question: “How much will I save?” If your website can answer it in thirty seconds, you’ve given the visitor a reason to stay, and a reason to share their details with you.

That’s what a solar savings calculator does. The visitor enters their monthly bill, and the calculator suggests a system size, the roof space needed, a rough cost after subsidy and estimated savings. Done well, it’s the most useful lead generation tool on a solar website.

Done badly, with inflated numbers or a wall of fields, it puts people off. Here’s how to get it right.

In this post:

Why a calculator works so well for solar
What to ask the visitor
What to show them
How the numbers are worked out
Keeping it honest
Capturing the lead
Design tips
What to do with calculator leads
Key takeaways

Why a calculator works so well for solar

It answers the first question immediately. Visitors don’t have to call to get a sense of size and savings.
It qualifies the lead. A customer with a ₹6,000 monthly bill and their own roof is a very different prospect from one with a ₹900 bill in a rented flat. The calculator tells you which is which before you call.
It starts the sales conversation with numbers. Your team calls back already knowing the bill, the property type and the city.
It’s interactive. People spend longer on a page where they can try different numbers, and that time builds interest.

What to ask the visitor

Keep the first step to three or four inputs. Each extra field loses some people.

Monthly electricity bill or units consumed. Offer a slider or a few ranges (₹2,000, ₹4,000, ₹8,000+) plus an “enter exact amount” option. Units are more accurate, but most people remember their bill amount.
Property type. Independent house, housing society, shop or office, factory.
City or pin code. It sets the sunshine assumption and the local tariff, and tells you whether they’re in your service area.
Roof type (optional). RCC flat roof, sloped or tin shed. It affects the structure and cost.

Leave details such as sanctioned load, roof dimensions and shading for the site survey. That’s what the survey is for.

What to show them

Recommended system size (for example, 3 kW)
Approximate roof area needed (shadow-free space, such as roughly 100 sq ft per kW as a planning figure, adjusted to the panels you use)
Estimated yearly generation in units
Estimated yearly savings in rupees
Approximate cost before and after subsidy, for residential systems that qualify
Approximate payback period
A clear next step: “Book a free site survey for an exact quote”

Show results as ranges or with “approximately”, and put one sentence under the numbers explaining that the final figure depends on the survey.

How the numbers are worked out

You don’t need complex software. A sensible calculator usually works like this:

Estimate monthly units from the bill using a typical tariff for that state or DISCOM (or use the units directly if entered).
Work out the system size needed to cover most of that usage, using an average daily generation per kW for the region. Many installers use a figure of around 4 units per kW per day as a starting point for much of India, but use the figure your own installations actually produce in your area.
Round to a practical system size (1, 2, 3, 5 kW and so on), and cap it by property type if needed.
Calculate the cost using your own current price per kW for that size band.
Subtract the subsidy where it applies, using the current scheme slabs. Our guide to writing a solar subsidy page explains how to keep that information accurate.
Estimate savings as yearly generation multiplied by the tariff the customer would otherwise pay.
Estimate payback as net cost divided by yearly savings.

Keep the assumptions in one place in the code or admin panel so you can update tariffs, prices and subsidy figures without rebuilding the tool.

Keeping it honest

A calculator that promises more than you can deliver creates problems at the proposal stage, when the real numbers come out lower. It also makes your business look like every over-selling competitor.

Use your real price per kW, not a teaser rate
Use generation figures from your own installations in that region
Don’t assume net metering credits that the customer’s DISCOM won’t give
Show approximate figures and ranges, never guarantees
Mention what’s not included (for example, extra structure height or batteries)
Review the assumptions whenever tariffs, prices or the subsidy change

Capturing the lead

There are two common approaches:

Show results first, then ask. The visitor sees the full estimate and is offered a detailed quote or site survey in exchange for their name, phone and WhatsApp number. This feels generous and usually earns trust.

Ask before the full result. The visitor sees the system size, and enters a phone number to unlock savings and cost. This can capture more numbers, but some people leave or enter fake ones.

We generally recommend showing a useful result first and asking for details to get the exact quote, a PDF summary on WhatsApp, or a survey slot. People who give their number that way are far more likely to answer when you call.

Whichever you choose, ask only for what you need (name, phone, and optionally email), and explain how you’ll use it.

Design tips

Put the calculator on the homepage and on the residential solar page, not hidden in a menu
Make it work perfectly on a phone, with large tap targets and sliders
Update results instantly as inputs change
Use simple language: “units” and “monthly bill”, not “kWh consumption profile”
Offer “Send my bill on WhatsApp instead” for people who don’t want to type
Keep it fast. It should load with the page, not after a delay

What to do with calculator leads

A calculator lead is warm, so speed matters.

Send an automatic WhatsApp or SMS with their estimate and a link to book a survey
Push the lead into your CRM or a Google Sheet with all the inputs
Call within the same working day if you can
Follow up if they don’t book, with a project example from their area

We cover this follow-up process in detail in how to turn solar website visitors into site surveys.

Key takeaways

A savings calculator answers the customer’s first question and qualifies leads at the same time
Ask for three or four inputs at most: bill, property type, location, optionally roof type
Show system size, roof area, savings, cost after subsidy and payback as approximate figures
Base every assumption on your real prices and real generation data
Show a useful result first, then offer an exact quote or survey in exchange for contact details
Follow up fast, ideally on WhatsApp the same day

Want a calculator on your solar website?

A savings calculator is one of the core features we build into every solar installer website, connected to your CRM and WhatsApp so no lead goes cold. To see how it fits with the rest of the site, read our solar installer website design guide. When you’re ready, book a free call or explore our solar website development service.

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