Ad Platform Updates: What Changed This Week (Nov 10, 2026)

Google is putting more ads, and more AI, into search results. Multiturn ads are now live in AI Mode, Google is testing AI summaries on search ads, and some Business Profiles are getting booking buttons their owners didn’t add. Here’s what small business advertisers need to know.

Today’s quick list:

• Multiturn ads are now live in Google AI Mode
• Google is testing AI-generated summaries above and within search ads
• A new “Asset Activity” beta reports on your ad assets
• Some Business Profiles are getting booking links automatically

Multiturn ads are now live in Google AI Mode

Ads are now appearing on follow-up questions inside Google AI Mode conversations, not just the first search. Google confirmed to Search Engine Roundtable that “multiturn ads show up on responses to follow-up user queries as users engage in back-and-forth conversations with AI Mode,” and that they are labelled “Sponsored.” Google announced multiturn ads for the US last month. (Search Engine Roundtable)

What to do: As we covered on October 30, exact and phrase match keywords are less likely to reach these follow-up questions than broad match, AI Max and Performance Max. If you’re expanding to broad match, set up negative keywords and conversion tracking first.

Google is testing AI-generated summaries on search ads

On mobile, Google has been spotted showing an AI-generated summary above a group of sponsored results, plus an AI-written description under each individual ad. This is a test, and Google hasn’t commented. (Search Engine Roundtable)

What to do: You can’t control these summaries directly. Make sure your landing pages state your key details clearly (prices, service areas, offers and what makes you different), since Google’s AI is likely to draw on them.

A new “Asset Activity” beta reports on your ad assets

Some advertisers are seeing a new beta page in Google Ads called “Asset Activity.” It uses Google AI to report on asset performance, asset diversity, competitor performance and industry trends, refreshed weekly. (Search Engine Roundtable)

What to do: If it appears in your account, use it to spot weak headlines and images to replace. Treat competitor and industry insights as directional, not exact.

Some Business Profiles are getting booking links automatically

Several local SEO specialists report that Google is adding “Book Online” buttons to some Business Profiles whose owners didn’t set them up. In some cases the link points to the business’s contact page, and some reported links returned an error. Google hasn’t commented. (Search Engine Roundtable)

What to do: Search for your business on Google and Maps, check for a booking button and click it. If it leads somewhere wrong or broken, update or remove the booking link from your Business Profile.

Key takeaways

• ✅ Prepare negative keywords and tracking before testing broad match for AI Mode
• ✅ Make key details clear on landing pages that Google’s AI may summarise
• ✅ Check for the Asset Activity beta and use it to refresh weak assets
• ✅ Test any booking button on your Google Business Profile

Related reading

• Ad Platform Updates: What Changed This Week (Nov 9, 2026)
• How to Write Ad Copy That Converts: 10 Formulas With Examples
• How to Set Up Meta Advantage+ Campaigns on a Small Budget

Not sure how these changes affect your campaigns?

AI is changing how ads look and where they appear, almost week by week. BananaBlocks Solutions manages Google, Meta and social ad campaigns for small and growing businesses, and keeps them up to date as the platforms change.

Book a free 30-minute ads review and we’ll check your account for anything you should adjust before the holiday rush.