Ad Platform Updates: What Changed This Week (Nov 3, 2026)

This week’s round-up starts with an important correction on Meta’s ad terms, followed by a few practical Google Ads changes worth knowing before the Black Friday rush.

Today’s quick list:

• Correction: Meta’s new ad terms are on hold indefinitely
• Google sets a clearer conversion benchmark for Performance Max
• Google Ads adds a new way to track your promotions
• Microsoft Ads accepts older offline conversions

Correction: Meta’s new ad terms are on hold indefinitely

In earlier round-ups we said Meta’s revised Commercial Terms and Self-Serve Ad Terms would take effect on November 20. That’s no longer the case. On October 28, Meta delayed the new terms indefinitely and said its current terms remain in place for now. Meta says it will consult industry groups before making changes. Separately, a Norwegian court temporarily suspended the new terms, and the UK’s Competition and Markets Authority opened an investigation on October 30. (ABC News/AP, Nieman Lab)

What to do: Nothing for now. Your current Meta terms still apply. We’ve updated our earlier posts and will flag any new date here.

Google sets a 15-conversion benchmark for Performance Max

Google has updated its Performance Max troubleshooting guidance to say campaigns need at least 15 conversions over 30 days for stable performance. The guidance also suggests checking the new channel prioritisation settings if a channel isn’t serving, for example if it’s set to low priority or has too little budget. (PPC News Feed, Google)

What to do: If a Performance Max campaign gets fewer than 15 conversions a month, expect results to bounce around. Consider combining small campaigns, optimising for a more frequent conversion such as a lead form or add to cart, or giving the campaign more budget before judging it.

Google Ads adds a “Promotions offers” view

Google Ads has added a “Promotions offers” section inside the Promotions area. It lets you filter your promotions by status: offered, expired or invalidated. (Search Engine Roundtable)

What to do: With automated promotions now pulling offers from websites, this is a handy place to check that only current, valid offers are showing in your ads before your holiday sale goes live.

Microsoft Ads accepts older offline conversions

Microsoft Advertising’s UET Conversions API now accepts conversion events up to 90 days old. (PPC News Feed)

What to do: If you have a longer sales cycle, such as B2B services, education or real estate, and send offline conversions to Microsoft Ads, you can now report deals that close weeks after the first click.

Key takeaways

• ✅ Ignore the earlier November 20 date for Meta’s terms: current terms still apply
• ✅ Aim for at least 15 conversions a month in each Performance Max campaign
• ✅ Check the new Promotions offers view before your holiday sale
• ✅ Long sales cycles: send older offline conversions to Microsoft Ads

Related reading

• Ad Platform Updates: Deadlines to Watch This Month (Nov 2, 2026)
• Ad Platform Updates: What Changed This Week (Nov 4, 2026)
• How to Write Ad Copy That Converts: 10 Formulas With Examples

Not sure how these changes affect your campaigns?

Ad platforms change their rules and guidance every week. BananaBlocks Solutions manages Google, Meta, Microsoft and social ad campaigns for small and growing businesses, and keeps them up to date as the platforms change.

Book a free 30-minute ads review and we’ll check your account for anything you should adjust before the holiday rush.