How to Write a Solar Subsidy Page Customers Trust (PM Surya Ghar Guide for Installers)

“How much subsidy will I get?” is one of the first things homeowners ask about rooftop solar, and one of the most searched solar topics in India. A clear subsidy page on your website answers that question, brings in search traffic and, done well, shows customers you know the process inside out.

It’s also a page that can go wrong quickly. Scheme rules change, state benefits come and go, and an out-of-date figure on your site can cost you trust at the proposal stage. This guide explains what to put on the page, how to keep it accurate and how to turn readers into site surveys.

In this post:

• Why a subsidy page matters
• What the page should cover
• Explaining the PM Surya Ghar subsidy clearly
• Housing societies and commercial customers
• The application process, step by step
• Keeping it accurate
• Turning readers into surveys
• Mistakes to avoid
• Key takeaways

Why a subsidy page matters

• It answers a top question early. Many customers won’t call until they understand roughly what they’ll pay after subsidy.
• It brings in search traffic. Searches around rooftop solar subsidies, eligibility and how to apply are common, and a well-written page can rank for them in your area.
• It shows expertise. Explaining the process clearly signals that you handle the paperwork, and that’s a real reason to choose you over an installer who doesn’t.
• It feeds your calculator. The same subsidy figures power the “cost after subsidy” result in your solar savings calculator.

What the page should cover

1. A short summary at the top: who can get a subsidy, roughly how much, and that you handle the application.
2. The subsidy amounts, in a simple table.
3. Eligibility, in plain language.
4. The application process, step by step, showing which steps you take care of.
5. State or DISCOM benefits in the areas you serve, if any.
6. Financing options, such as solar loans and EMIs, if you offer or arrange them.
7. FAQs, using the real questions your sales team hears.
8. A clear next step: check eligibility or book a free site survey.
9. Sources and a “last updated” date, linking to the official portal.

Explaining the PM Surya Ghar subsidy clearly

The PM Surya Ghar: Muft Bijli Yojana, launched in 2024, is the central scheme for residential rooftop solar. Applications go through the national portal at pmsuryaghar.gov.in.

At the time of writing, the central financial assistance for residential rooftop systems is commonly published as:

System size	Central subsidy
Up to 2 kW	₹30,000 per kW
Additional capacity up to 3 kW	₹18,000 per kW
Above 3 kW	Capped at ₹78,000 in total

Special category states and union territories have higher amounts. Always check the current figures on the national portal before publishing, and again whenever you hear of a change.

On your page, translate the table into examples customers recognise: “For a 2 kW system, the central subsidy is ₹60,000. For a 3 kW system or larger, it’s ₹78,000.” Then explain that the subsidy is paid into the customer’s bank account after installation and inspection, so they’ll usually pay the full amount (or arrange a loan) first.

Eligibility, in plain language. Keep it short and conversational, for example:

• You own the house, and it has a roof suitable for solar panels
• You have a valid electricity connection in your name
• You haven’t already received a subsidy for rooftop solar
• The system is installed by a vendor registered on the portal and uses approved components

Check these points against the current guidelines for your state before publishing, and avoid adding conditions you’re not sure about.

Housing societies and commercial customers

Make it clear who the residential subsidy is for, and who it isn’t for:

• Housing societies and RWAs can get central assistance for systems powering common facilities, such as lifts, lighting, water pumps and EV charging. At the time of writing, this is commonly published as ₹18,000 per kW up to 500 kW, with conditions. Link to your housing society page if you have one.
• Commercial and industrial customers generally don’t qualify for the residential subsidy, but they often have other benefits, such as accelerated depreciation on solar assets for eligible businesses. Point them to your commercial page instead of leaving them confused. We cover that audience in how to build a commercial solar EPC website.

The application process, step by step

Customers worry most about paperwork. Lay the process out as numbered steps, and mark the ones you handle. Typically:

1. Register on the national portal with your state, DISCOM and consumer number.
2. Apply for rooftop solar and choose a registered vendor.
3. Feasibility approval from your DISCOM.
4. Installation by the vendor.
5. Net meter application and installation by the DISCOM.
6. Inspection and commissioning.
7. Submit bank details and the commissioning report on the portal.
8. Subsidy credited to the customer’s bank account.

Add a sentence like “We take care of steps 2 to 7 for you, and guide you through the rest” if that’s true for your business. Timelines vary by DISCOM, so give a realistic range based on your own projects, or simply say it depends on the DISCOM and that you’ll keep them updated.

Your project portfolio can back this up with real examples, such as “subsidy received in X weeks” in a customer’s own words.

Keeping it accurate

• Show a “last updated” date near the top, and actually update it
• Link to the official sources, the national portal and your DISCOM’s rooftop solar page
• Assign an owner. Someone on your team should check the scheme pages once a month
• Store the figures in one place so the subsidy page, the calculator and the FAQs all update together
• Avoid promises. “Up to ₹78,000” is accurate; “Get ₹78,000 guaranteed” is not
• Don’t imply you are the government. Make it clear you’re a registered vendor helping customers apply, not the scheme itself

Turning readers into surveys

• Add a short eligibility checker: “Do you own the house? Do you have your own electricity connection? Have you had a solar subsidy before?” and then a survey booking button
• Put a “Get my cost after subsidy” link to your calculator
• Offer a WhatsApp option: “Send us your electricity bill and we’ll tell you how much subsidy you’re likely to get”
• Repeat the survey booking button after the process steps and after the FAQs

For the booking and follow-up side, see how to turn solar website visitors into site surveys.

Mistakes to avoid

• Old subsidy figures that no longer match the scheme
• Copying text from the government portal or other installers word for word
• Using government logos or design styles that make your site look official
• Promising a fixed subsidy or timeline
• Mixing up residential, society and commercial rules on one page
• No date, no sources, no owner

Key takeaways

• A subsidy page answers a top customer question and brings in search traffic
• Explain the amounts with a simple table and real examples
• Keep eligibility and the application process in plain language, showing which steps you handle
• Separate housing society and commercial information from residential
• Show a “last updated” date, link to official sources and check monthly
• Connect the page to your calculator, WhatsApp and survey booking

Need a subsidy page that stays accurate?

We build subsidy and financing pages, connected to your savings calculator, into every solar installer website, with the figures managed from one place so they’re easy to keep current. For the full list of pages a solar site needs, read our solar installer website design guide, or book a free call to talk through your solar website project.