gym website design – BananaBlocks

Building or redesigning a gym website can feel overwhelming. There are a hundred decisions to make: colours, photos, pages, plugins, booking tools, forms. It’s easy to spend weeks on the look of the homepage and forget the things that actually make people sign up.

This checklist cuts through the noise. It’s the same list we use when we plan and audit fitness websites, organised page by page so you can tick items off as you go. Whether you’re starting from scratch, briefing a designer or reviewing your current site, use it to make sure nothing important slips through the cracks.

How to use this checklist: go through each section with your website open on your phone (most of your visitors will be on mobile). Mark each item as done, needs work or missing. Then fix the “missing” items first, starting with the homepage and booking flow.

Section 1: Strategy Before Design

Before you choose a single colour, get clear on the basics. Design decisions are much easier when the strategy is set.

Define your ideal member. Are you serving busy professionals, college students, women looking for a comfortable space, serious lifters or seniors? Your words, photos and offers should speak to them.
Pick one primary goal for the website. For most gyms, it’s booking a free trial or a first visit. Every page should lead to it.
Choose your entry offer. A free day pass, a free week, a complimentary personal training session or a discounted first month. Make it specific.
List your key services. Gym floor, personal training, group classes, CrossFit, yoga, Zumba, nutrition coaching, physiotherapy and so on.
Identify your differentiators. What makes you different from the three nearest gyms? Women-only hours, 24/7 access, certified coaches, premium equipment, steam room, parking?
Research competitors. Look at the websites of nearby gyms. Note what they do well and where they fall short.

Section 2: Branding and Visual Identity

Your website should feel like your gym. When someone walks in after browsing your site, nothing should feel surprising.

Logo in high resolution, with a version that works on dark and light backgrounds
A consistent colour palette of two or three main colours plus neutrals
Readable fonts: one for headings and one for body text, at a comfortable size on mobile
Real photography of your space, trainers and members, shot in good light
A tone of voice that matches your brand, whether that’s energetic, calm, premium or community-focused
Consistent button styles so visitors instantly recognise what’s clickable

Tip: if you can’t afford a professional photoshoot, a modern smartphone, natural light and a clean, tidy gym will still beat stock photos. Visitors want to see the real place.

Section 3: Homepage Checklist

Your homepage is where most visitors form their first impression. Make every section earn its place.

Above the fold (the first screen)

A clear headline that says what you are and where you are
A short supporting line that highlights your main benefit or offer
One primary call-to-action button, such as “Book Your Free Trial”
A secondary action, such as “WhatsApp Us” or “Call Now”
A strong, real image or short looping video of your gym

Below the fold

A quick overview of your main services with links to each service page
Key differentiators presented as short, scannable points with icons
Social proof: Google rating, review snippets and member transformation stories
Trainer highlights with photos and specialities
A preview of pricing or plans, with a link to the full pricing page
A photo gallery or short video tour
A location section with map, address, hours and parking information
A final call to action before the footer

Section 4: Navigation and Structure

Good navigation is invisible. Visitors should never have to think about where to click.

Five to seven main menu items at most (for example: Home, Services, Classes, Pricing, Trainers, About, Contact)
A prominent “Free Trial” button in the header, separate from the menu items
A sticky header or sticky bottom bar on mobile with call and WhatsApp buttons
Clear, descriptive menu labels rather than clever ones
A footer with contact details, hours, social links, quick links and legal pages
No broken links or empty “coming soon” pages

Section 5: Services and Programme Pages

Each major service deserves its own page. These pages help you rank for specific searches like “personal trainer in Patna” and help visitors understand exactly what they’ll get.

For every service page, check that you have:

A specific headline, such as “Personal Training for Weight Loss and Strength”
Who the programme is for and what results to expect
How it works: session length, frequency, what happens in the first session
Pricing or a starting price
Trainer or coach associated with the programme
Testimonials specific to that service
Frequently asked questions
A clear call to action at the top and bottom

Section 6: Class Schedule

If you run group classes, the schedule is one of your most visited pages.

A schedule that’s easy to read on mobile (avoid tiny, wide tables)
Filters by day, class type or trainer if you have many classes
Class descriptions with intensity level and duration
The option to book a spot online, or at least a clear way to reserve
Accurate, up-to-date information (an outdated schedule damages trust quickly)
Notes about holidays or special events

Section 7: Pricing Page

Pricing is a top reason people visit gym websites. Make it clear and honest.

Plans listed with prices or “starting from” prices
What’s included in each plan, written as simple bullet points
Duration options: monthly, quarterly, half-yearly, annual
Joining fees, if any, clearly stated
Current offers with an end date
Answers to common objections, such as freezing membership, refunds and couple discounts
A call to action on each plan, plus a free trial option for people not ready to commit

Section 8: Trainers and About Page

People buy from people. Your coaches and your story are a big part of why someone chooses you.

Individual trainer profiles with a professional photo
Certifications, experience and specialities
A short personal line that makes each trainer approachable
Your gym’s story: why it was started and what you believe in
Photos of your team and community events
Any awards, media mentions or partnerships

Section 9: Booking, Forms and Lead Capture

This is where visitors become leads. Small details here make a big difference.

Trial booking form with as few fields as possible (name, phone, preferred time)
Form works smoothly on mobile, with the correct keyboard for phone numbers
Clear confirmation message after submission, plus an automatic SMS, email or WhatsApp
Click-to-call and click-to-WhatsApp buttons on every page
Online membership purchase or payment links, if you offer them
Leads routed instantly to the person responsible for follow-up
A simple process at the front desk to follow up with every lead within a few hours

Section 10: Mobile Experience

Test everything on a real phone, not just by resizing your desktop browser.

Text readable without zooming (body text around 16px or larger)
Buttons large enough to tap comfortably with a thumb
No horizontal scrolling
Images that resize properly and don’t slow the page down
Pop-ups that are easy to close and don’t block the whole screen
Menu that opens and closes smoothly

Section 11: Speed and Performance

Slow websites lose visitors and rank lower in search results.

Run your homepage and key pages through Google PageSpeed Insights
Compress and resize images; use modern formats such as WebP
Avoid heavy sliders and auto-playing background videos on mobile
Use a lightweight theme and only the plugins you need
Enable caching and use a reliable hosting provider
Lazy-load images and embedded videos further down the page

Section 12: SEO Essentials

You want people searching for gyms in your area to find you.

Unique page titles and meta descriptions for every page, including your location
One clear H1 heading per page
Your gym name, address and phone number written consistently across the site and Google Business Profile
An embedded Google Map on your contact page
Local business schema markup
Descriptive image file names and alt text
A blog or resources section with helpful fitness content
XML sitemap submitted to Google Search Console

Section 13: Trust, Legal and Accessibility

These items are easy to overlook but important for credibility.

Privacy policy, terms and conditions, and refund or cancellation policy
Secure website (HTTPS) with a valid SSL certificate
Cookie notice if you use tracking tools that require one
Sufficient colour contrast so text is easy to read
Alt text on images for screen readers
Visible contact information, so visitors know a real business is behind the site

Section 14: Tracking and Analytics

Without data, you’re guessing.

Google Analytics 4 installed and verified
Conversion events for form submissions, call clicks, WhatsApp clicks and purchases
Google Search Console connected
Meta Pixel installed if you run Facebook or Instagram ads
A simple monthly report: visitors, leads, conversion rate and new members

Section 15: Launch and Maintenance

A website is never really “finished”. Plan for ongoing care.

Test every form, button and link before launch
Check the site on Android and iPhone, and on different browsers
Set up regular backups
Keep themes and plugins updated
Update offers, schedules and photos at least once a month
Review analytics monthly and make one improvement at a time

Common Mistakes to Avoid

Even with a checklist, a few mistakes show up again and again on gym websites:

Designing for the owner, not the member. It’s your gym, but the website is for prospects. Focus on their questions and concerns.
Hiding the price. It sends visitors to competitors who show theirs.
Using only stock photos. People can tell, and it reduces trust.
Too many calls to action. “Join now”, “Download our app”, “Follow us”, “Subscribe” and “Book a tour” all on one screen creates confusion. Choose one main action.
Never updating the site. Old offers, past events and outdated schedules make a gym look neglected.
No follow-up system. A great website that generates leads nobody calls back is wasted effort.

Frequently Asked Questions

How many pages does a gym website need?

Most gyms do well with a homepage, a page for each main service, a class schedule, pricing, trainers or about, contact and a blog. Start with the essentials and add pages as you grow.

Should my gym website have online payments?

If you sell memberships, class packs or personal training packages, online payment reduces friction and lets people commit while they’re motivated. At minimum, offer an easy way to book a trial online.

Which platform is best for a gym website?

It depends on your budget, how often you’ll update content, and the integrations you need. Read our comparison of WordPress vs Webflow vs custom gym websites to choose the right fit.

How often should I redesign my gym website?

A full redesign every three to four years is common, but small improvements should happen every month. Regular updates are more effective than occasional big overhauls.

Get a Free Gym Website Audit

Going through this checklist will likely show you a few gaps. That’s normal, and fixing even a handful of them can noticeably increase your trial bookings.

If you’d rather have an expert do the review for you, BananaBlocks Solutions offers website audits and design for gyms and fitness studios. We’ll go through your site against this checklist, prioritise the changes that will bring in the most members, and help you implement them. Contact our team to get started.

Gym Website Design Checklist: 15 Must-Haves for Fitness Sites